From TV to social networks
Extreme Makeover is a show format owned by Endemol and launched successfully in the USA, Norway, Turkey and Spain. The Brazilian version of Extreme Makeover Social, aired on Record TV for the second season, and maintains the original formula. However, it adds a social spin whereas the show host, Cristiana Arcangeli, helps to build day care centers, hospitals, and schools for the poor communities around Brazil. The format applied in Brazil was so successful that it is now being exported to other countries.
Extreme Makeover Social involves more than 300 professionals and the first season helped more than 2,000 people in the poor communities of several states in Brazil.
The game extends the social spin of the TV show to Orkut and Facebook. It is 100% free and open to everyone. Users can also buy virtual items to enhance gameplay and interaction with friends.
For the first time in Brazil, part of the revenue of a social game will be donated to charity through a local NGO. We hope users have fun and help the local communities playing Extreme Makeover Social. This initiative shows our vision to give back to the Brazilian community while we build a prosperous business in the country.
We want to thank you for the opportunity and your support. We hope you enjoy 2Mundos’ games as much as we do!